SMOKIN’ MEATS TURNS 10

Ten years ago this week, Mark Zuckerberg fired up his backyard, went live on Facebook, and smoked meats while giving Sweet Baby Ray’s the greatest free advertising of ALL TIME.

The Internet did what the Internet always does, and several thousand memes were born that day.

Heck, for some of us (maybe even millions of people), those memes alone might be the reason people got into smoking meats.

If you somehow missed the original over the last 10 years, here is the meme in full, and yes, it is his own favorite meme about himself.

This week, the probably too-powerful Zuck posted a fresh video celebrating a decade of smoking meats, which means the richest nerd alive is, in this one specific way, exactly like us.

BUT DON’T GET DISTRACTED BY THE JOKES…

The truth is, Zuck is an actual BBQ nerd. Matter of fact, he probably belongs in the Dead Meat Society (Zuck, you reading this right now?).

We did some deep-diving research (you deserve nothing less) and went all the way back to 2016, when Eater got his real grilling tips.

Thing is… they still hold up. Here’s the Meta-millionaire’s top smoking tips for the Dead Meat Society:

  • Pick good proteins. Zuck skips fish and goes pork and beef, ribs and brisket, and swears it tastes doubly better when you had a hand in it from the start (aka hunting makes smoking meats even better). It’s a good point, although some of us enjoy smoking fish…

  • Buy the right smoker. Listen carefully: one of the richest men on earth uses a Big Green Egg for low-effort cooks plus a bigger smoker he named “The General” for big loads and heavy smoke. (Game recognize game: The man named his smoker. Respect.)

  • Do not overthink the furniture. For a guy worth tens of billions, Zuck runs the whole smoking operation from a twenty-dollar folding chair. Spend money on the smoker, not the chairs…

VERY FEW THINGS ARE THIS SPECIAL.

Most of us couldn’t be living different lives than the top 1% tech bros, but the truth is, there’s always something that keeps us connected as humans…

We all crave great meat. Matter of fact, it’s probably what makes us human.

While the world tries to divide us by net worth, neighborhood, politics, and a million other excuses to tear people apart, the fact is that we all share one thing in common.

When the smoker fires up and someone starts spreading Sweet Baby Rays on some ribs…

We all want to be invited.

One of the richest people on the planet chooses to spend his weekends sweating over a smoker and chanting sauce brands.

Us too. Although…

C’mon, Zuck, you’re better than the Sweet Baby Ray’s. Let’s ALL be better than the Sweet Baby Ray’s.

Go smoke some meats this weekend. And sauce them up with something unique.