Sometimes it’s good to stop and remember that we’ve got a hell of a lot to be thankful for… like our kids’ iPads on long car trips… and the fact that we’re not vegan.

A new study says science has the answer for why we’re so mad at vegans (aka anyone who thinks this 👇 isn’t a beautiful piece of art).

Researchers in Finland looked into why vegans have attracted so much hate in Europe, specifically why the whole carnivore v. herbivore fight is so charged.

3,600 participants were asked what they thought of 3 different fake shopping lists - one for a winner meat-eater, one for an omnivore (real and fake meat), and one for a vegan (lots of fake meat).

The “vegan” shopper received high marks as being “environmentally friendly, health-conscious people who adhere to high moral standards” (don’t forget, the survey participants are European…).

BUT, despite all that virtue signaling, the vegan shopper also elicited feelings of “fear, contempt, and anger in observers, who as a result socially exclude and even show aggression toward them.” That’s more like it.

One of the authors of the study gave us this gem of poor reasoning: “changing one’s own consumption habits is not so simple. This can be reflected in frustration and channeled through those who are already driving change.”

In short, science says we hate ‘em cause we ain’t ‘em. Or something like that.

What do we think about this? Are we just jealous that we haven’t reached the morally superior heights to which veganism has elevated our superiors?

Or is this just about the dumbest conclusion to a survey ever? (👈 it’s this one)